view_item
This event signifies that some content was shown to the user. Use this event to discover the most popular items viewed.
currency
Property string
required
USD Currency of the items associated with the event, in 3-letter ISO 4217 format.
If you set value then currency is required for revenue metrics to be computed accurately.
value
Property number
required
The monetary value of the event.
- Set value to the sum of (price * quantity) for all items in items. Don't include shipping or tax.
- value is typically required for meaningful reporting. If you mark the event as a key event then it's recommended you set value.
- currency is required if you set value.
items
Property Item[] required
The items for the event.